Shipped by Sail Project

In 2024, we introduced ‘Sail Ship’, our first coffee transported across the Atlantic by sail. At the time, it was a single container of coffee from Brazil, and an exploration of what lower-impact shipping could look like in practice. Today, that exploration has developed into the Shipped by Sail Project: an ongoing commitment to move coffee from origin to Europe using wind-powered vessels, rather than conventional diesel container ships.

The response and support we saw exceeded expectations. As a result, we’re expanding the project in 2026, moving beyond a single release to include a wider selection of coffees transported this way, now from Brazil and Colombia. This next phase allows for more opportunities to experience coffee shipped by sail, as we continue to evolve a more considered approach to coffee’s impact at every stage of its journey.

Maritime transport is a significant contributor to global pollution. Its emissions account for 3% of global CO2 emissions* and a staggering 20% of worldwide sulphur dioxide and nitrogen dioxide**. These pollutants pose a serious threat to public health, contributing to the development of cardiovascular and respiratory diseases.

Beyond this, maritime emissions exacerbate global warming, disrupting ecosystems worldwide. Coffee growers, for instance, face prolonged droughts and more frequent hurricanes, impacting yields and forcing some families to migrate or change the crops they grow. Additionally, the noise pollution generated by maritime transport, exceeding nightclub decibel limits, disrupts the sonar systems of whales, dolphins and other sea mammals, leading to disorientation and displacement.***

Support a lower impact future for shipping coffee with our shipped by sail collection. Now available in our mainstay range, within our limited-edition feature programme, and through our new capsule collection.

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